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By Roger Collis

Pungent, pithy, irreverent, hard-hitting, hilarious, succinct, wittily subversive, wonderful, compulsive studying. those are many of the epithets used to explain 'An unintended supervisor - stories from the company jungle,' Roger Collis' new publication, distilled from a long time of expertise as a world advertising and marketing govt and as a well known newspaper and journal columnist combating the nook of road-warriors around the world.

The writer brilliantly captures the absurdities, pretensions and jargon of the company jungle, and should quick have you ever chuckling on the approach he unfailingly spots the synthetic and the modish. The reader will take pleasure in assembly the forged of characters who come to existence in lots of of the tales: the Chairman; the devious Welshman; Guratsky, the author's putative alta ego; his secretary, the bitch-goddess Helen; Mel Geist; Sammy Kalbfleish; and Stanley Zilch, the crazed soothsayer of the Blue Skies examine Institute in damaged Springs, Colorado. The witty,...

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That’s the responsibility of our environment editor Joe Slocum. ‘We have a full editorial staff – the mast-head is over the door – consumer affairs, health and beauty. We even have a nostalgia editor, Sandra Smith, who’s responsible for simulating the personal touch that used to be such an attractive feature of the old corner store. You’re old enough to know what I mean. It sold everything from ice-cream and toothpowder to vintage sardines and fly-papers. You passed the time of day with the proprietor while he weighed out the cheese and bacon.

3. Procrastination. As everyone knows, it’s how you appear, rather than what you accomplish which gets you to the top. Decisiveness is in the eye of the shareholder, or the beholder. Sometimes, the best decision is no decision. To paraphrase Franklin D. ) There’s more to procrastination than a simple Micawber-like propensity for waiting for the right decision to turn up. The professional procrastinator will avoid a decision by convening yet another meeting, a fact-finding trip, or more market research, the results of which can be discussed at another meeting safely in the future – preferably when you have moved on and upwards.

But his wife rounded on me. ‘Gerald is not a salesman: he is an advertising man,’ she snarled. Sorry I spoke. But in business, or indeed, life, we are all salesmen in one way or another. We sell products, services, sentiments, ideas – or simply ourselves. Every successful executive knows, whatever his or her job title, that selling is an integral part of their personality, their management style. The first step towards salesmanship is selling yourself on yourself. If you don’t believe in yourself, you’ll never be able to sell to others.

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